Directions: To download an image file, click on the appropriate link and a new window will pop-up. Right click on the image and choose “Save Image As” or “Save Target As” to save the file to your computer.
JPG (or JPEG) is a raster image that is often used for photographs on the web. JPGs can be optimized, when saving them out of photoshop, to find the perfect balance of small file size and high quality. On the web, you want your images files to be as small as they can be so your site loads quickly, but large enough to still appear crisp and not pixilated. A JPG can’t have a transparent background so they are always in the shape of a rectangle or square with a solid background.
Best use = rectangle or square photos and photographs on your website.
PNG is another raster image type. For the general marketer, the main difference to understand between a PNG and JPG is that a PNG can have a transparent background and is generally larger and higher quality. Therefore a PNG is ideal for saving logo files for websites because they can be placed over a colored background.
Best use = logos, icons and other images where a transparent background is preferred.